from the blog.

Why Online Research Makes Home Buying Easier

The internet is the pinnacle for business in the 21st Century. While the real estate market has been slow to catch up on this, that has quickly been changing. Most people search for homes online now. Here’s why this is beneficial for both real estate firms and customers.


More Information Makes it More Popular

Literally at the tips of your fingers is an enormous amount of information about any real estate market. Further, if the website is optimized properly for maximum ease of use, as is eXp’s own website, all of that information can be accessed so easily that customers actually enjoy using it. From comparable price listings, to listing trends, foreclosure histories, area crime statistics, number of homes on the market, average listing prices, and even the general economy, researching online has become the most popular way to find a home. Just as most people use Google for general information, the internet is the go-to for anything specific, and real estate firms take advantage of that.


Faster Response Time Satisfies Customers

There’s very little sense in relying on old modes of communication. Answering machines on landlines are very scarce, and though voicemail is still used, people are more likely to pay attention to texts, and more importantly, are more apt to respond to texts. This is why successful business transactions are primarily online, since it offers customers a quicker, more efficient way to get information. They can leave simple message on your website with a question containing everything they’re looking for, and you can answer in the same way, possibly even within minutes, especially if your website has a live chat function. Customers have a much greater preference for such fast response time, which only online marketing allows.


Greater Accuracy Means Better Sales

Considering that such information is quickly and easily available, it also stands to reason that it is updated just as quickly. This increases the accuracy of the information immensely, and gives a home buyer better tools to work out a budget, to research lending options, contacting the right realtor, etc. The better equipped with accurate information they are, the better their buying experience will be. Keeping information updated leads to better sales and customer satisfaction all around.


When you’re driving in or out of town, please stop in and visit 2623 N. Walnut St, Bloomington, IN 47404. Or call us at: (812)822-2746.

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